Branding on the Internet

WARNING: This Psychic Marketing Test May Freak You Out!
by Matt Gill and Kevin Wilke, Co-Founders, NitroMarketing.com
[Continued from page 1]

The secret ingredient is….human emotion.

Emotion is what makes all branding work. Everything else is just disguised logic to give people the license to act on their emotions.

Picture this:

The sight of McDonald’s “golden arches” is enough to send children even as young as 2 years old into an excited frenzy, because they recognize the McDonald’s brand as the best "toy store" in the world. McDonald’s does not just sell burgers and fries – it sells fun.

AT&T doesn’t just sell long-distance phone service, it sells tears of joy and warm, fuzzy feelings when parents get long-distance phone calls from their children

Perfumers don’t just sell perfume. They sell nights of passion.

Tommy Hilfiger doesn’t just sell straight-arrow preppy sportswear. He sells the feeling of a carefree lifestyle – and more importantly, he sells prestige.

You get the message.

So what does branding have to do with your website’s visibility? Simply this: If you haven’t branded your website, it is virtually invisible. Period.

Invisible websites don’t stand a chance against the onslaught of new websites and the Internet’s information overload. As the Internet grows exponentially, your website’s identity can only grow dimmer and dimmer.

So how do you use branding to demolish the “invisibility” factor of your website? How do you create a recognizable identity, and consequently propel your business into Internet stardom?

First, I have some good news and some bad news. I’ll tell you the bad news first.

Do you know how much it normally costs to build a brand on the Internet? I asked a friend of mine, Dan Janal, who is one of the foremost branding experts in the country. He told me that venture capitalists unequivocally agree on this figure…

$50 million.

Even Tommy Hilfiger, who had to borrow the money for his first low-budget branding effort, spent $3 million. Do you have $3 million to build a brand on the Internet? If you did, you probably wouldn’t be reading this now, would you? OK, so that's the bad news.

The good news is that my friend, Dan Janal, can give you a branding blueprint that harnesses the power of the Internet so you can build your brand inexpensively – and he'll even teach you ways you can do it for free.

For those of you who don't know, Dan is an internationally-recognized speaker and marketing expert who teaches Internet Marketing at executive level conferences sponsored by Stanford University and University of California Berkeley. He is also a best-selling author of several marketing books, in addition to being a key player in the PR teams that launched America Online and Grolier’s Electronic Encyclopedia.

Dan's best selling book is probably the first book on Internet Marketing ever written. I know Dan personally, and I can tell you, he is one of the sharpest marketers I have ever met.

Here's what people are saying about Dan Janal...

"Dan Janal is a true cyber-pioneer who freely reveals his marketing insights online."
-USA TODAY.COM

“Dan Janal is ‘an online marketing expert.’"
-The Los Angeles Times

"Dan Janal did a critique, evaluation and consulting for my website Health4her.com prior to my company making its first sale back over a year ago. Since that time, our sales have jumped from $5,000 in the month of Jan. 1999 to over $240,000 in the month of Jan. 2000! Our traffic at Health4her.com averages over 12,000 unique visitors a day! Thanks Dan. .. You were right on the money!"
-Louis Jay, president, health4her.com

Dan Janal says, “You may not realize this, but your business is already a brand. It may be a little-known brand, but it’s a brand nonetheless.” All you have to do is crank up the volume of that brand in order to turn your website, your product or your business into an Internet mega-star.

Dan has authored a breakthrough book, “Branding the Net: Your Personal Blueprint for Profits on the Web” exclusively for small businesses. Here are just a few of the valuable things you'll learn in this electronic course:

Discover ingenious ways you can ethically exploit human emotion to create an unbreakable bond between your customer and your product. Many of these techniques have never before been revealed, and they are guaranteed to make your competitors cower in your presence.
How to avoid the 10 worst branding blunders big companies make – with real-life case studies of the most publicized fiascoes
How to charge premium prices for your products without any customer resistance. Your customers will say, "Your Brand costs so much more than similar products, but nothing else will do!” [This is the same strategy that lets Starbucks charge as much as $4.25 for the same coffee you can get for under a dollar elsewhere.]
How to turn your audience into a flock of enthusiasts promoting your brand and recommending it to friends. Dan teaches how to create indelible awareness that virtually “enshrines” your brand in the minds of your audience, and compels them to spread the word through word-of-mouth and word-of-email.
Get the five "secrets" you absolutely need to get customers who are fiercely loyal to your brand. In the Internet world where, statistically, only 10-20% of visitors are loyal to a site, you’ll get an impressive number of faithful followers
How to build a brand that sells your products or services effortlessly and free of charge Learn how to apply the power of branding to your business today, and literally get masses of new customers at no cost.
The worst way to create a brand – you may already be doing this. Your present brand may be doing you more harm than good – and it may potentially put you out of business. Learn the surefire way to create a winning brand.
How to create in your market an insatiable desire for your brand the way Starbucks created an insatiable desire for coffee. This exclusive information is not available elsewhere.
Learn 7 powerful ways you can position your product far above your competitors so that your customers are convinced that “nothing else will do.” Most of these are absolutely free.
Warning: Branding is not what you think it is. Read the book to learn Dan’s unconventional ways of opening heretofore-unknown avenues of incredible income for your brand.
You are only 3 steps away from a “brand” new world. Dan shows you the kind of branding that less than 1% of Internet marketers know about, and how branding is not nearly as hard as you think. Dan makes it simple and fun.
Learn how you can turn the small size of your business into an advantage -- why bigger is almost never better. Dan shows how you can make a bigger impact in your own target market
Discover the secret to creating riveting logos, slogans and brand assets that imprint you brand into the subconscious of your audience.
How a small, one-person company developed such a strong brand loyalty and following that he was able to grow a business and sell it for millions of dollars to a larger company -- the case study of _______ (read the course to find out who)

The bottom line is: If you don't take the time to brand your business, your website will be virtually invisible to the Internet buying public – and it won’t stand a chance at succeeding on a long-term basis.

When you read Dan’s book, “Branding the Net: Your Personal Blueprint for Profits on the Web,” you will be one of the few who will be able to harness the awesome power of branding. This will give you an unfair advantage over countless Internet businesses that are struggling to make their presence felt on the Internet.

Once you understand Dan’s innovative concepts of branding, it’s like striking a rich vein of crude oil -- because when you strike it, you'll be reaping the rewards continually. Branding is one of those things that pays you huge dividends for many years to come. The profits you make from using just one of the easy strategies could add up to thousands, tens of thousands or even hundreds of thousands of dollars or more.

As a special accommodation, Dan has made the following
2 free bonuses available for those who order right now:

BONUS 1 - Special Report: How One of the Biggest and Best-Known Brand Names in the Real World Blew It on the Web -- This is a humorous account of one of the greatest branding blunders -- and it teaches an invaluable lesson on branding mistakes you must avoid if you want to maximize your profits on the Web.

BONUS 2 - Dan Janal's Must-Have Personal Reading List and Resource List -- Dan will give you his personal reading and resource list that is absolutely essential for online marketers. The time you will save and the money you will make from these resources are enormous.

How Much Will All This Cost?

What price for this valuable information that can give you virtually millions of dollars' worth of branding exposure? If I told you, you'd think it's ridiculously low. It's only $47.00 -- and yes, the low price gives no indication of its immense value. Why, for the price of 6 cups of cappuccino at Starbucks, you can have this priceless education.

Get your hands on "Branding the Net: Your Personal Blueprint for Profits on the Web" right now and judge for yourself how much this book is worth to you compared with the few tax-deductible dollars it costs. Order now.

When you order today, you'll get my exclusive NitroMarketing.com 30-day money-back guarantee. I insist that every customer be a satisfied customer, so I'll thank you to return the book for a full refund should you ever become dissatisfied. This is the way I've done business for many years, so you can be assured that I'll stand behind this guarantee.

The next move is up to you. I've shown you that "Branding the Net: Your Personal Blueprint for Profits on the Web" is as risk-free as an offer can be. You and I both know that if you've read this far in the letter, you're seriously interested in improving your business and personal income. All that's left to do now is take action.

In order to have what you've never had before, you have to do what you've never done before. What I'm offering you is the easiest, most risk-free way to try your hand at branding so you can see for yourself how Dan Janal's proven strategies can help you optimize your Internet presence, create an emotional glue that bonds people to your brand, and help you achieve the Internet success you've always wanted.

I urge you to take immediate and profitable advantage of the most far-reaching business concept I've ever offered. I guarantee that this concept will spell the difference between dazzling Internet success and dismal failure. It's your choice. Order now.

Best Regards,

Kevin Wilke and Matt Gill
Co-Founders, NitroMarketing.com

P.S. You'll be amazed at how simple and easy it is to apply all of Dan's techniques. Your instant unlock code will allow you to begin immediately -- even before the end of the day.

P.P.S. You can lose a lot of money with the wrong branding image. But you can't lose when you accept this no-risk offer. If you're disappointed with your book for any reason, just let me know and I'll refund your payment in FULL.